By Miami Global Solutions · Updated · 6 min read
What AI video production is
AI video production uses AI tools to generate scenes, voiceover, music, and motion graphics, then combines them with professional editing, color, and sound. The result is a finished commercial produced without a full crew, location shoot, or casting day, which shortens the schedule and lowers the cost.
The production process
A typical AI commercial follows the same stages as a traditional one, but each stage moves faster:
- Brief: goals, audience, offer, and where the ad will run
- Script and storyboard: the message, scenes, and call to action
- Generation: AI scenes, product shots, presenters, and voiceover
- Editing: pacing, music, sound design, color, and graphics
- Versions: :06, :15, :30, and :60 cuts in widescreen, vertical, and square
- Delivery: broadcast files to station specs and ad-ready files for YouTube
What AI does well, and where real footage helps
AI excels at scenery, product visualization, motion graphics, voiceover, and producing many variations for testing. When viewers need to see your actual location, team, or product in use, combining AI scenes with real footage gives the best result. A good production partner will recommend the mix that fits your goals.
Getting on local TV
TV stations and cable providers have technical requirements for the files they air, including video format, audio loudness, and closed captions. In the U.S., commercial loudness is regulated under the CALM Act. Your producer should deliver files to each station's specifications so the spot isn't rejected.
Running AI ads on YouTube
YouTube supports skippable, non-skippable, and bumper ads, plus Shorts and connected TV placements. AI makes it practical to create several versions of an ad and test which hook, offer, or length performs best. Google and YouTube have disclosure requirements for some realistic synthetic content, so check current policies before launching.
Rights, likeness, and disclosure
Only use real people's faces or voices with written permission, and confirm that music, voices, and AI tools are licensed for commercial use. Following platform disclosure rules protects your brand and keeps your ads running.